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Futurity.org – Circle of friends is fluid, not solid

December 12, 2010 in SocialMediaMarketing

“We often form friendships with people who are similar with us in some way,” says Seth Bullock of the University of Southampton. “This could mean having a similar profession, interest, hobby, religion or political affiliation.“Cliques form around common shared interests, such as being fans of the same football club or the latest pop sensation on the X Factor, or perhaps more controversially, having similar opinions on politics.”To understand how groups in society are formed, Bullock and colleagues built a computer model of a social network.The study is published in the Journal of the Royal Society Interface.

via Futurity.org – Circle of friends is fluid, not solid.

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Social Networking: The Future

December 6, 2010 in SocialMediaMarketing

Social Networking: The Future.

1. The Social Graph Will Become Portable

Right now our social graph (whom we are connected to and their key information like email addresses) is mostly held captive by Facebook.  There is growing pressure on Facebook to make this portable and they have made some progress on this front.  Ultimately I don’t believe users or society as a whole will accept a single company “locking in” our vital information.

Facebook will succumb to pressure and over time make this available to us to allow us more choice in being part of several social networks without having to spam all of our friends again.  I know in 2010 this doesn’t seem obvious to everybody but it’s my judgment.  Either they make our social graph portable or we’ll find other networks to join.  I predict this will come before the end of 2012.

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Facebook’s grand plan for the future. – By David Gelles – Slate Magazine

December 5, 2010 in SocialMediaMarketing

Facebook’s grand plan for the future. – By David Gelles – Slate Magazine.

With over 500 Million members, FaceBook is quickly becoming a major player for advertising dollars from eCommerce, causes and communication sites

Although a lot of new social media sites are emphasizing “networking” as their promotion model, FB has used its “connect and share” on a personal level to build a huge membership base and is now ready to capitalize on their assets.

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Free Blog Directory Submission

August 25, 2010 in blogging, SocialMediaMarketing

Free Blog Directory Listing - Get Improved Traffic and PR Ranking!


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What affects link popularity?

July 17, 2010 in SocialMediaMarketing

Second to relevant Content, Link Popularity is one of the most important criteria that major search engines, like Google, use to access the importance of your blog or webpage for receiving generic search traffic.

These links are generally referred to as “one-way-backlinks”

What affects link popularity?

Many factors affect link popularity, including the:

• Number of inbound links
• Quality of the link source
• Type of link
• Link URL consistency
• Link text, attributes, and content close by
• Link destination

The number of inbound links

Search engines consider the total number of links pointing at your web page and domain name as a whole. The final tally includes links from external sites with different domain names and links from other pages on your own site.

For an approximate count of inbound links by going to each search engine and searching for your URL prefaced by “link:”. For example, if you search for “link:www.hubdex.com” on Google it will return all the web 5/18 pages Google has indexed that contain a link to a page at www.hubdex.com.

To compare the number of inbound links seen by several different search engines at once, use the link popularity tool at http://www.marketleap.com. Results should only be used as a guide because search engines don’t always provide an accurate representation of inbound links, and statistics fluctuate daily.

Quality of the link source

Search engines consider the credibility and reputation of the site hosting the inbound link. The more authoritative the source site, the more valuable the link.

For example, a link from CNN.com is worth more to your website’s search engine standing than a whole host of links from small blog sites. Bear in mind some blog sites are considered authoritative, however, so you need to be aware of the source from which you request links.

Type of link

To maximize the benefit of inbound links, try to ensure they can be indexed effectively by search engines.

Inbound links should

• Be text only – not images
• Not contain the ‘nofollow’ attribute in the link’s code

For more about accessible links please read the crawlability section later in this eBook.

Link URL consistency

When search engines total the number of inbound links to a page they frequently assume different URLs point at different pages – even when this is not the case. It’s important to make sure inbound links all ‘look’ the same, using the same formatting, filename, and variables (if any).

For example, search engines may think these three URLs lead to three different pages, just because they are formatted differently:

http://www.your-site.com

http://www.your-site.com/

http://www.your-site.com/index.html

The same rule applies to vanity URLs, jumpIDs or dynamically generated links including tracking or session IDs. For example, the following links all lead to the same page but search engines will not credit them accordingly because theirs do not match:

http://www.your-site.com/hho/cache/252121-0-0-225-121.html?jumpid=re_R602_mktg/ipg/ep

http://www.your-site.com/go/digitalphotography

http://www.your-site.com/united-states/consumer/digital_photography/home_f.

RESOURCES

To read more, Download our < Social Bookmarking Secrets Exposed>- Free PDF

Free One Way Backlinks – First Viral Concept


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Social Networking vs Search Engine Traffic – where’s the beef?

July 11, 2010 in SocialMediaMarketing

Social Networking vs Search Engine Traffic – where’s the beef?

Social Media Marketing is getting a lot of attention these days from Internet Marketers (small and great) as the the next big wave for online marketing.

I have been around online network marketing before web2.0 hit the scene; building friends lists, posting in forums and creating interactive blogs in an effort to get traffic to my web properties.

A recent published report from Facebook challenging the search value of google with their “Likes” rating, makes me wonder.  Facebook now boosts 40Mil members, while Google controls over 80% of the billions of web searches done on the web every month.

So, What’s the big deal with today’s web2.0 sites that makes them any better than the old forums or article directories of past.

Not, much in the form of effective marketing. I’d say.

In the time it takes you to visit your friends on one of your favorite social networking sites, you could write an article and post it to a top rank article directory with backlinks to your website, blog or affiliate site.  And if you automate the process, you could send it out to hundreds of sites within an hour.

These links are permanent. Readers find them by actually searching for information they need, and will follow a link for more information if your post is relevant and interesting.

This permanent advertising – you just have to rinse and repeat.  Eventually your hard work will start to pay off in increased organic traffic from the search engines.

Time is most precious asset for wannabe online marketers.

On the other hand, your “business links” on social networking profiles rarely ever get noticed, much less visited by your friends.

New sites spring up on a daily basis that require more and more of your time, mostly re-cycling your friends from older sites.  And when you are not active anymore on a daily basis, you fade into oblivion as if you never were there.

To beat the competition, more social sites are going micro, like Twitter, replacing quality for quantity.  The results is one major overload that could give you an headache in a New York minute if you take them seriously.

So, where’s the beef?

Of course there is good value in social media sites if you are a celebrity or established brand with customers or real followers.  Fraternities and clubs that want to expand their reach and connect with lost souls also do well in these social networking sites.

To find real value in social media, small business entrepreneurs need to re-think “backlinking” just as in article marketing.  With a simple plugin, like Onlywire, you could publish your blog posts or articles to over 30 social media sites in less than 5 minutes. Of course, the bigger your friendship base on social sites, the more likely you will be your message spread around.   But have no illusion, your commercial message won’t spread like ‘butter against the sun” unless you have an IPhone.

Resources:

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