How To Use Article Submission To Promote Your Blog

It’s of major importance to have good content on your blog to attract visitors and subscribers. But getting those visitors to your blog is still another hurdle to surmount.

Re-writing those articles and submitting them to article directories will complete the circle. The importance of this part of the equation should not be overlooked. Your success of getting any real traffic or visitors will depend on it.

Article writing has long been used by webmasters as the main source behind traffic generation for their websites. Article sites have high Google and Alexa ratings and get millions of visitors a day, who may find your article interesting and visit your site.

Good article submission practice is not about spamming these sites with tons of badly written or spun material. You won’t get much results that way and may even get banned from these sites.

Some of these benefits are: more visitors, more subscribers, more referrals and more sales for your affiliate links. All of this means more money for your efforts.

Below you will find some tips and recommendations that your article should have in order to get any exposure about the millions of article that are being posted every month.

Start With Good Article Content.

A good rule of thump is to put yourself in place of your reader.

Would you read this article if written by someone else?

Is the material riddled with unrelated keywords that are out of context and which makes it difficult to read?

Is it entertaining or provide interesting information to hold your attention to the end of the piece?

Are the sentences and paragraphs well structured and free from grammatical errors.

Is it too long, too complicated or too short?

Would you send a share link to anyone on your list of friends?

If the answer to any of the above is NO, you might want to go back to the re-write board. The main purpose of your article is to gain the trust of your readers that you are an expert of this topic. They will return the favor by reading more of your work.

Remember, readers respond favorable to facts and figures. Images and graphs (if not over done) will create much attention and keep their interest going.

Making Use Of Keyword Phrases.

The way most people will find your articles on the web, is by doing a search with keywords or key phrases that identify what they are looking for. The more people searching for the same key phrases, the bigger your market for attracting viewers. Therefore, if your title does not include some relevant words in the searches, the chances are your page will not get any views.

Your key phrases or words should appear in the title of the article, especially if you are writing or reviewing a popular brand or product.

Another good tactic is to use keyword phrases starting with “How to” Example: “How to lose 25 pounds in 25 days”

Next add relevant keyword tags into your content that are mirrored in the tag cloud of your blog post.

Keyword Relevancy

The keywords you use in your article should be relevant to the subject matter of your post and the blog site you intend to promote.

As an example, if your keywords are about certain health topic problems (weightloss for instance), your articles should provide relevant information on how to solve those problems. Many tools that provide help to a publisher in determining what keywords and keyword phrases are most researched can be found on the Internet. You can use these tools to determine what keywords to use and write about.

Keyword Density

Keyword Density is like icing on a cake. Too much icing and you lose your taste for the cake. Too little icing and you won’t find it attractive enough to eat. The search engines behave the same way. You need to get their attention, but not to make them sick of you.

The rule of thumb to get the search engines to rank your article well would be to have no more than 2 to 3 percent of the entire article targeted with your keywords. This means that a 500 word article should not include more than 10-15 keyword or phrases you want to to rate for. Use related key terms when necessary in stead of the same phrase over and over again. To be effective, your keyphrase targeting should not be obvious to your readers.

Linkback For Your Articles

Getting a link back to your blog or affiliate program is the main reason for writing or submitting articles to article directories. Most directories will not allow you to put links into your text. You will have to use the resource box to get your links noticed.

Here are some:

“1. Your resource box does not need to be long for it to be effective. Just because an article directory allows you a certain number of characters or words does not mean you have to use up all of them. Be conscious about what you are saying in your resource box so it will make an impression on your reader.

2. The article has helped establish your credibility and now your resource box should include your name. Many article directories will not publish copyrighted articles. However they will give you credit for the article in the resource box, therefore you must put your name in it for every article you write.

3. Talk exactly about what you do on the Internet. This is further enhancing your credibility which may help get the click through to your website or blog.

4. Include your website URL in your resource box. Some article directories publish plain text resource boxes, but will include your URL.

Others publish your resource box in HTML format giving you the option to hyperlink your

resource box with targeted keyword phrases. This is a good place to vary the keywords you are hyperlinking and make them more relevant to the article.

5. If you are allowed to hyperlink more than one keyword phrase consider hyperlinking back to a sign-up form or splash page. This is a good chance for you to build your mailing list which is a better long term strategy for article marketing.

You can follow up with them in the future when capturing your readers email address and name. If you are just sending them directly to your website, they may forget about who you are in the future.

6. Although you are branding yourself you also want to keep in mind your readers needs and interests. If you can include words that appeal to their emotions you have a better chance of getting the click through to your website.

Follow these online article marketing resource box tactics to improve your website traffic and ultimately build your mailing list as well… ”

excerpts from ..The Author, Kenji Sakamoto, the owner of Article Directory Online